Using Technology and Trusted Brands to Bring in Top-Tier Customers
This webinar was originally held on August 6, 2024 and is now available for on demand viewing.
Duration: 1 hour
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Summary
In today’s competitive market, shops will commonly use heavy discounting on certain services like oil changes to attract and retain customers to their shop. But how receptive are these customers to regular preventive maintenance or even upsells? Did you know that promoting premium offerings and trusted brands can not only help attract new customers but also increase average repair orders? Through our data, we’ve seen that customers who buy premium motor oils spend up to 25% more on their tickets because they value vehicle maintenance.
We are also seeing that up to 79% of customers want to book appointments online. While shops have historically relied on physical signage to promote premium brands at their shop, consumers' buying behaviors are changing and they want to use technology to engage with shops. That’s where digital tools like on-line scheduling and marketing platforms can help you target and attract top-tier customers with premium brands.
Come learn from Steer and Mobil 1™ on how to bring top-tier customers to your shop.
What you’ll learn:
- Increase Ticket Averages: see real-life examples of how leveraging premium brands and digital tools can lead to higher average repair orders.
- Market to the Right Audience: Learn strategies for targeting and attracting top-tier customers using premium brand associations.
- Attract New Customers with Premium Brands: Learn how promoting premium brands can enhance customer trust in your shop and attract new consumers.
Speakers
Gregg Rainville is a multifaceted automotive industry leader proficient in managing multiple revenue channels, including sales, partnerships, and enterprise business development. As employee #1 at Steer By Mechanic Advisor, he helped build the marketing software company from scratch in 2012. In 2022, he took his hands-on approach to the field, visiting over 200 shops to gain invaluable automotive repair shop marketing insights that have helped him truly understand the current automotive industry and marketing challenges the industry faces. His passion is interacting with customers and partners at tradeshows or in the field to keep ahead of all industry trends, challenges, and opportunities.
Charlie Smith has been with ExxonMobil’s Lubricants Organization for 11+ years in roles spanning sales, marketing, brand, innovation, and partnerships. He has spent the last 6 years building products and programs to grow revenue in automotive sectors like OEM dealerships, heavy duty trucking, and the automotive aftermarket. He is passionate about working with partners and customers to solve problems and find ways to create value for all stakeholders.
