This Week in Business Strategies

Aug. 19, 2019
When it comes to small business, group hiring can have its pitfalls, CRM systems can be beneficial and brand loyalty can come from surprising customers.

Aug. 19, 2019—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

CRM Secrets Revealed: What Your Small Business Really Needs – Small Biz Trends

Even small businesses can benefit from CRM systems, as its crucial to establish processes for efficient customer management before scaling. 

Want to Build Brand Loyalty? Surprise Your CustomersLiterally – Inc

The big difference between satisfaction and delight? Surprise. Satisfaction is based on expectations. Delight, on the other hand, is only generated when the customer is positively surprised by an interaction.

6 Books That Will Help You Think Better and Thrive More – Success

Here is a list of books that will help reframe your mindset.

When You Should Aim for 'Good Enough' Rather Than Perfection – Fast Company

The idea is that striving for good can increase productivity. The key is to decide when perfect is needed, and when good is good enough. 

How to Avoid Groupthink When Hiring – Harvard Business Review 

When it comes to hiring, democratic decisions lead to better outcomes. There is wisdom in crowds when it comes to spotting talent. But a hiring-by-committee approach carries its own unique pitfalls. 

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