Numbers: The Impact of Marketing

Dec. 21, 2021

How much of an effect does marketing have on car count numbers? 

Increasing car count: an ever-present goal for a large majority of auto repair shops. So what are some potential ways to do so? 

Based on insight from the 2021 Ratchet+Wrench Industry Survey, when it comes to increasing car counts, shops that spent more on marketing were more likely to report higher car counts. 

Like any shop metric, several factors are at play. Increasing your marketing budget won’t automatically lead to an increase in car count. But the numbers show that an increase in marketing, done the right way, will lead to a busier shop.

Investment in Marketing

% of annual sales dedicated to marketing

Less than 5% - 62%

More than 5% - 38%

Impact on Monthly Car Count

Car count for shops that spend less than 5% of their annual sales on marketing:

Less than 100 - 34%

100-199 - 34%

200-299 - 15%

300+ - 17%

Car count for shops that spend more than 5% of their annual sales on marketing

Less than 100 - 22%

100-199 - 27%

200-299 - 25%

300+ 26%

Sponsored Recommendations

How one auto shop was able to order 20% more parts

Learn how one auto shop talks about the benefit of using PartsTech in their shop.

Vehicle Inspection Checklist For Auto Shops

Vehicle inspections, whether digital or on paper, are crucial for auto shops, ensuring thorough assessments and fostering trust by transparently revealing a vehicle's condition...

6 Reasons Why A Digital Vehicle Inspection Is A Must-Have

In an era of growing technology and innovation, auto repair shops must keep pace with the latest advancements to meet customers preferences and remain competitive.

How Your Auto Shop Can Now Connect To 30 Tire Suppliers For Free

Yep! We have over 50 tire suppliers in our network. And PartsTech is the only platform where you can access more than 30 of those suppliers FREE OF CHARGE.