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QuickChat: Retention Marketing for the Modern Shop

Oct. 17, 2023

Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...

Latest from Shop Customers

Oscar Gomez, the director of education and founder of Master Automotive Training in California.

Lost in Translation

Oct. 13, 2023

Phone Etiquette

On-the-Phone Hero

Sept. 20, 2023

Customers have many options when choosing a repair shop. Make sure their first call to yours eliminates the competition.

A woman fills out a customer satisfaction form.

Curating the Customer Experience

Aug. 23, 2023

How collecting customer information can improve your service.

A service advisor hands a customer her keys.

What Stands Out? Connect Your Customers to Your Brand Story

Kimanzi Constable

Aug. 18, 2023

A pair of auto repair shop owners on leveraging the power of your shop's uniqueness.

The waiting area at Babcock Auto Care was a labor of love for co-owner Jeanna Babcock.

Impressive Interiors

Aug. 7, 2023

InMotion Auto Care and Babcock Auto Care both go the extra mile to create stunning atmospheres for customers.

A woman pays for auto repair using a credit card.

Offering Financial Support

May 25, 2023

Are in-house financing options for your customers worth it?

Digital vehicle inspections are a great way for shops to show customers problem areas on their vehicles. They also can help service advisors work with customers to schedule deferred work based on the results.

Win Them Over with DVI

Kimanzi Constable

March 29, 2023

Helping customers create repair plans through inspections is smart business.

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Turning Deferred Work into a Customer Relationship

Feb. 16, 2022

Work with customers when they defer needed repairs.

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What Your Customer Wants

Dec. 20, 2021

How a simple survey can get you all the answers you need to run your best business.

News

ASE Holding Webinar on EPA Clean Trucks Plan

Ratchet+Wrench Staff Reporters

Dec. 8, 2023

U.S. House Challenges White House’s Electric Vehicle Goals

Ratchet+Wrench Staff Reporters

Dec. 8, 2023

Online Shop Owners Group Responds to Tragedy

Ratchet+Wrench Staff Reporters

Dec. 7, 2023

Latest From Shop Customers

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Six Steps to Win ‘Em Back

Dec. 17, 2021

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The Process of Firing a Customer

Oct. 7, 2021

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Mastering the Customer Gift

Sept. 17, 2021

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Inside the Consumer's Mind

It’s Time to Refine Your Appointment Process

Claire Peterson

Sept. 9, 2021

InteractingProperlywithCustomer

Inside the Consumer's Mind

It’s the Little Things That Will Set You Apart

Claire Peterson

Aug. 11, 2021

Eliminate Comebacks with NGK and NTK

Sponsored Content

Aug. 5, 2021

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Inside the Consumer's Mind

Don’t Sell Your Shop Short

Claire Peterson

Aug. 4, 2021

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The Field Guide to Efficiency

The Field Guide to Efficiency

Sponsored Content

Aug. 3, 2021

AZ_GoPaperless

The Field Guide to Efficiency

Go Paperless

Sponsored Content

Aug. 3, 2021

AZ_FindTheRightParts

The Field Guide to Efficiency

Find the Right Parts

Sponsored Content

Aug. 3, 2021

AZ_StrongCustomerBase

The Field Guide to Efficiency

Maintain a Strong Customer Base

Sponsored Content

Aug. 3, 2021

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Launch Facepay for Full Throttle Profits

Sponsored Content

Aug. 3, 2021

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Inside the Consumer's Mind

Why Should Customers Choose You?

Claire Peterson

July 28, 2021

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Inside the Consumer's Mind

How to Talk Price with Transparency

July 27, 2021

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Inside the Consumer's Mind

Gauging Today's Repair Industry Perception

Ratchet+Wrench Staff Reporters

July 22, 2021

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Why Customers Return to a Bad Shop Experience

July 20, 2021

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Inside the Consumer's Mind

Breaking Down the Repair Customer Experience

July 14, 2021

Customer-Service

Inside the Consumer's Mind

Real Talk: A Candid Look at the Customer Experience

July 14, 2021