JNPSoft/OptiCat Announce Strategic Partnership with MontAd Media

    Oct. 18, 2022

    This partnership will offer a full-service e-commerce portal with targeted ads that is designed to increase sales.

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    Oct. 18, 2022—JNPSoft/OptiCat has announced a strategic partnership with MontAd Media, a data marketing company that serves the automotive aftermarket as well as heavy duty and fleet industries. 

    According to a press release, this is the first partnership of its kind to to offer a full-service eCommerce portal with targeted ads that is designed to increase sales. 

    “Our heavy duty connect platform, powered by Audience ID technology, allows clients to deliver ads to fleet and heavy duty parts buyers based on the application specific online research they do," said Al Haberstroh, chief strategy officer and owner of MontAd Media via the press release. “We are pleased to be partnering with an industry leading company like JNPSoft/OptiCat allowing our customers an even greater reach into the heavy duty aftermarket."

    The teams at JNPSoft and OptiCat are data management and digital service providers for the automotive aftermarket. They provide software solutions that help both automotive and light to heavy duty truck aftermarket suppliers with internal and external catalog information. 

    “Our eCatalog and eCommerce solutions help the heavy duty industry in their digital transformation," said Bryan Thueson, chief operating officer of OptiCat via the press release. "By joining forces with MontAd Media, we are excited to be able to offer our customers the enhanced ability to deliver ads to precise fleet audience

    About the Author

    Ratchet+Wrench Staff Reporters

    The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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