Sept. 8, 2016—AAMCO Transmissions announced on Tuesday that it has selected AutoPoint, a Solera Company, to help with its customer relationship management (CRM) program.
Through the partnership, AAMCO’s franchise owners will be able to send a suite of data-driven communications to their customers through the current POS system over the lifetime of the customer’s vehicle. The platform will also offer a dashboard with reporting and insights on key customer metrics, response rates and overall marketing campaign performance.
AAMCO and AutoPoint have also developed a mobile app called “My AAMCO Garage.” the mobile app will sync directly with the CRM platform to provide customers with information on their vehicle’s repair history, special offers and push notifications for reminders of future service.
"Repeat business is the lifeblood of any retailer, and AutoPoint's enterprise platform provides AAMCO with a highly trackable and effective means of delivering customized messages to a franchise owner's existing customer base," said Rob Rajkowski, COO of AAMCO Transmission Inc. "The new CRM platform and mobile app are important tools for building lifetime customer loyalty and reaching consumers where they live, work and play."
AAMCO franchise owners who opt in to AutoPoint services will also be able to leverage the AutoPoint call center, which follows up with customers within 24 hours of their visit to their local AAMCO center.
