Jim Lang Releases 2018 Lang Aftermarket Annual
June 22, 2017—Jim Lang, president of Lang Marketing, released the 218-page 2018 Lang Aftermarket Annual report.
The annual report aims to be the "go-to source for all you must know about the rapidly changing aftermarket." There is a "special savings" offer if the report is ordered by July 31.
Here are just a few of the areas covered in the document:
80 Products Analyzed
Aftermarket volume and growth showing product volume change and product share. For a list of the 80 products, visit the table of contents and scroll to page 4.
Service and Do-It-Yourself Markets
DIFM (Do It For Me) and DIY (Do It Yourself) product ten-year sales history and sales by region. Sales of seven major DIFM outlet groups and six major DIY outlet groups over ten years.
Foreign and Domestic Nameplate Vehicle Aftermarket
Most complete analysis available of the foreign nameplate aftermarket with a ten-year product volume history and growth rate along with regional product growth history. Same scope of analysis provided for the domestic nameplate aftermarket.
Five major channels covered: traditional, specialized, integrated, import and OE.
Other Major Areas of Aftermarket Analysis
- Service outlet and service bay population changes over ten years
- Vehicle age
- Purchased service
- Annual mileage
- Retail auto parts store and jobber population
- Vehicle population and mix
- Accessory and specialty equipment volume
- Warehouse population
- Jobber sales performance