Home » Shop View: Hunt Automotive Shop Life Shop Views Shop View: Hunt Automotive August 12, 2019 Nora Johnson No Comments Order Reprints KEYWORDS cool shop exotics Hunt hunt automotive shop shop tour Shop view 1. Frequent Tours When Hunt Automotive is “in season,” customer tours are held once per day. Patrons can walk through the uniquely designed and decorated shop and see the exotic vehicles being worked on—almost like its own car show. That’s how the shop gets a lot of its business, owner Rick Hunt says. Some visitors will take a tour, and then call up Hunt a year later to tell him they bought their own exotic car, wondering if they can ship it to the shop for repairs. “The tours have been a really great marketing tool, guerilla-like,” Hunt says, “without much money or effort.” 2. In Its Place The shop floor is meticulously organized, and not just because of the frequent visitors. Hunt says he has always kept it that way; everything is in its place. Hunt Automotive is known for its expansive software and hardware collection—larger than most other independents, Hunt says. The shop works on so many different things from the early 1900s to now, both general repair and custom, so not a lot of parts are stocked, but plenty of hardware, tools, and software can be found on the floor. 3. Full Queue At Hunt Automotive, so many cars come in that Hunt has built a separate 3,800-square-foot space behind the shop to store them. Thirty-three vehicles can fit in the unit; some sit for long-term storage, but most are in queue to be worked on. The harsh Florida summers were the inspiration for the added building. With the excessive rain and sun, convertibles—a large portion of the vehicles brought to Hunt—could be damaged without shelter. 4. A Clubhouse Feel Hunt Automotive is as unique as the cars that come into the shop. Custom bikes, and even a unicycle, hang from the waiting room ceiling. The room’s walls are covered in photos of custom cars built for customers, and there is even beer on tap. Hunt says the waiting room doesn’t need a TV because of all there is to look at. Hunt also races motocross, so there is a room in the shop dedicated to 40 years of riding, filled with a bunch of “strange stuff,” for customers to explore. SHOP: Hunt Autmotive LOCATION: Fort Myers, Fla. OWNERS: Rick Hunt STAFF SIZE: 4 Full-time, 3 Part-time AVERAGE MONTHLY CAR COUNT: 75 ANNUAL REVENUE: $1.1 million Nora Johnson is the associate editor of Ratchet+Wrench, where she produces content and oversees production of the publication. Recent Articles by Nora Johnson Motivating Yourself and Your Staff for Success Create a Genuine Customer Connection Related Articles Shop View: Aeschbach Automotive Shop View: Automotive Procare You must login or register in order to post a comment. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.