Shop Name: Redline Automotive
Owner: Levi Glover
Location: Thomasville, Georgia
Staff Size: 7
Shop Size: 2,000 square feet
Number of Bays: 6
Average Monthly Car Count: 115
Annual Revenue: $1.2M
Levi Glover first opened Redline Automotive in June 2018. Having been raised by the owner of an auto body shop, he’s been immersed in the industry since he was a child and worked in dealerships—working his way up from advisor to fixed operations manager, and eventually general manager—before deciding to open his shop.
Conveniently Comfortable
Glover wanted to go for a bold and modern look with the building. It features dark gray walls with black accents, and bright red doors in reference to the shop’s name.
The side of the building has been used for aesthetic purposes, with a professional artist painting a mural over it entirely. It displays a vintage repair shop and an older model Porsche 911 with bright red colors to help it stand out.
The front entrance also has a V-groove placed across it so that when customers pull up, they can see where to go.
Customers are greeted with dark gray leather chairs, hardwood floors, and granite countertops. The walls are light gray, with a black ceiling and recessed lighting. An essential oil diffuser in the waiting area helps maintain a clean, professional environment.
“When you walk in, it doesn't smell like gear oil or transmission fluid. It smells like lemon basil or whatever we have at that time. It's a real comfortable, modern atmosphere,” describes Glover. “It still says ‘mechanical, industrial,’ but also very comfortable to where you can send a family member in here.”
A Shop with Style
The clean and professional feel of the waiting room is far from a facade, though. The shop area has gray epoxy floors with red flake, with the Redline Automotive logo epoxied into the flooring. Similarly to the front of house, the walls are also gray, contrasted by the bright red racks throughout the shop. The area has a spray foam roof painted black, along with UFO LED lights.
The gray-black-red color scheme can be seen throughout the whole shop, along with the Redline logo. It’s the result of a conscious effort by Glover to establish a recognizable brand name that could last for generations.
“Being that we're in a smaller shop, a lot of people want to name it their last name, or ‘Joe's Automotive’ or something like that,” explains Glover. “I went with the aspect of doing a brand. So, when I get older, I could either give it to my children or sell a brand versus just somebody's name.”
