In this episode, Tim Eisenman, CEO of Torqata, talks about EV tires and whether or not shop owners can and should capitalize on servicing tires as an entry point to capturing EV customers.
Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
![Microsoft Teams Image[66]](https://img.ratchetandwrench.com/files/base/ebm/ratchetandwrench/image/2023/06/MicrosoftTeams_image_66_.647e379165349.png?auto=format,compress&fit=max&q=45&w=250&width=250 "Microsoft Teams Image[66]")
