In this episode, Tim Eisenman, CEO of Torqata, talks about EV tires and whether or not shop owners can and should capitalize on servicing tires as an entry point to capturing EV customers.
Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
![Microsoft Teams Image[66]](https://img.ratchetandwrench.com/files/base/ebm/ratchetandwrench/image/2023/06/MicrosoftTeams_image_66_.647e379165349.png?auto=format,compress&fit=max&q=45&w=250&width=250 "Microsoft Teams Image[66]")
