Are EV Tires a Viable Profit Center? | Tim Eisenmann

Aug. 1, 2023
Tim Eisenman, CEO of Torqata, discusses if now is the time for auto repair shops to think about EV tires as a service

In this episode, Tim Eisenman, CEO of Torqata, talks about EV tires and whether or not shop owners can and should capitalize on servicing tires as an entry point to capturing EV customers. 

Sponsored by Ford Motorcraft

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About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

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