This Week in Business Strategies

Aug. 9, 2021

This week's roundup discusses the sunk cost fallacy, and how to put together a winning marketing strategy that boosts sales. 

Aug. 9, 2021—To better assist shop owners with their business-building tactics Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

4 Simple Marketing Rules that Drove $370 Million in SalesInc. 

Want to win at sales and marketing? Use this proven framework to be more effective.

How to Create a Winning Content-Marketing Strategy in 2021Entrepreneur

Here's a step by step process of how to create a successful content strategy.

How Susceptible Are You to the Sunk Cost Fallacy?Harvard Business Review  

Many managers are susceptible to the famous sunk cost effect, whereby they persist investing in a money-losing project even when it makes sense to invest the new money in alternative new projects.

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Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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