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BWD, TFI Develop Packaging and Ad Campaign

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Oct. 18, 2016—Standard Motor Products selected TFI Envision Inc. to develop the packaging and ad campaign for its BWD Diesel Fuel Injectors new product launch.

TFI used the BWD red brand color as background and metallic silvers of the product photography and introduced a green band to grab attention.

In addition, TFI developed an awareness campaign for the introduction of the new product launch through a digital animated ad campaign.  

“Adding an element of motion inside typically static ad is not only more engaging for the viewer, it will intrigue the viewer and make them want to learn more about the product/brand.” said Roy Barker, strategy and content director, TFI Envision Inc.

To view the digital ads, click here.

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