Shops need to service more than just the English-speaking customer. Howie Berman of the American Council on the Teaching of Foreign Languages outlines how to cater to a multilingual customer base.
Is your shop reaching every possible customer it can?
Howie Berman, executive director for the American Council on the Teaching of Foreign Languages, joins Ratchet+Wrench Radio to discuss the increasing importance of catering to a multilingual customer base, and why shops should be on the forefront of implementing it in their business.
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