May 10, 2016—The Auto Care Association (ACA) announced Monday a new three-year strategic plan and campaign to educate consumers, policymakers, members and the industry on telematics and the connected car.
The announcement came at the ACA’s Spring Leadership Days in Bonita Springs, Fla. last week.
- The pillars of the strategic plan are:
- Emerging vehicle technologies
- Supply chain efficiency and standards adoption
- Membership growth and retention
- Global growth
- Profile and influence
“The association’s strategic plan empowers the execution of our new mission, which is to protect and advance the interests of businesses providing aftermarket products and services for all classes of motor vehicles,” said ACA president and CEO Bill Hanvey. “The education campaign is one phase of our overall strategy to address the telematics/connected car issue. Raising awareness and understanding about the challenges and opportunities of the vehicle diagnostic data piece of telematics will help lay the foundation for advocacy efforts, and the adoption of technical standards and solutions.”
Powell Tate public relations representatives, hired by the ACA, presented details of creating a “playbook” for the awareness and education campaign.
“Our campaign is all about ensuring that car owners have the choice to decide where the diagnostic data from their vehicle is transmitted, and to ensure that independent repair shops have access to this data,” said Hanvey. “While our association is spearheading the creation of the education campaign strategic plan, all industry associations and companies will need to collaborate to ensure successful campaign execution.”
