There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.
To find your winning sales strategy, you have to understand your customer and what their needs are, which is why Valvoline has done extensive research into what customers want from their shop experience and what negative experiences keep them from coming back to a shop.
So what mistakes are shops making?
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