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Mitchell 1 Adds Target Marketing Email Feature to SocialCRM

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April 15, 2014—Mitchell 1 has created a recurring target marketing email campaign feature to its SocialCRM customer retention and new customer acquisition service, the company announced on Monday.

The new feature that automatically reminds customers about recommended auto repair services that were not completed during their last shop visit. This new service is triggered any time a recommendation or state inspection is entered into the shop’s management system.

“A critical part of the repair shop’s service process is to inspect vehicles and make service recommendations,” said Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “When the consumer is unable to complete the recommended service during the initial visit, not only is their vehicle at risk of a possible breakdown, but the shop could lose that potential business. Having a consistent process for following up on the recommendations can help solve both these issues.”

Mitchell 1’s SocialCRM customer retention and new customer acquisition service now allows repair shops to retain existing customers with automated service reminders, thank-you notes and targeted email promotions, as well as attract new customers through authentic reviews and increased Internet visibility.

For more information about Mitchell 1’s SocialCRM program, visit

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