Sept. 25, 2013—Kukui Corporation, a developer of marketing software solutions, announced Tuesday a new partnership with ClearMechanic, an inspection software program for the auto repair industry. Kukui and ClearMechanic plan to market their combined technologies to help repair shops and service centers attract new customers and increase sales.
Kukui provides businesses with custom website platforms and various software solutions that can integrate with their point of sale systems. The company’s software can also provide detailed data on the success of a shop’s marketing channels.
ClearMechanic is a mobile application that allows repair shops to “visually sell” repairs through the use of photos and videos. Technicians can use tablets or smartphones to take pictures and videos of the vehicle, and then share them with customers through the ClearMechanic platform. Those photos are permanently stored for follow-up marketing purposes.
The new partnership will allow ClearMechanic to integrate with Kukui’s software platforms. If a Kukui client chooses to use ClearMechanic, Kukui can create a gallery and library landing page on the shop owner’s website to showcase a visual history of previous repairs and inspections for customers. The use of such visuals can also help shop owners improve the SEO of their sites.
“We decided to send one customer’s pictures through ClearMechanic, and, afterward, she raved about how she enjoyed looking at the pictures and reading the descriptions. Because she was better informed and could visually see what was going on, she agreed to do additional work,” said Becki McGinnis of Autovantage Service Center in Auburn, Calif.
