Bosch, Team Penske Extend Partnership
Feb. 5, 2016—Team Penske and Bosch Automotive Aftermarket North America announced on Thursday the extension of a multi-year contract that will carry on the 24-year relationship between the companies.
Under the terms of the new agreement, Bosch will return as an associate partner in the NASCAR Sprint Cup Series, the Verizon IndyCar Series and the V8 Supercars Championship with Team Penske.
“Our partnership with Bosch has grown and developed over the last 24 years and we are proud of the success we have had together,” said Roger Penske. ”Bosch is an important partner in our organization as it provides components and technology that help our teams maximize their performance. We are excited to build on that winning formula moving forward as we continue this partnership with Bosch.”
Bosch has provided starters, alternators, oxygen sensors, fuel injectors and spark plugs to Team Penske. With the extension of the agreement, Bosch will continue its relationship with Team Penske across multiple platforms including retail programs, customer hospitality experiences and by utilizing the Team Penske facilities and business-to-business relationships through the Team Penske Corporation, Penske Automotive Group and other existing Team Penske partners.
“Bosch is very proud to be a long-standing supporter of Team Penske and we are excited to extend our relationship with the team into its 25th year and beyond,” said Tony Pauly, director of advertising and brand management, Robert Bosch LLC, Automotive Aftermarket North America. “Team Penske has been delivering great equipment and championship talent on the track for decades. Bosch is pleased to be a part of Team Penske’s winning legacy and we look forward to an exciting and successful 2016 racing season.”