BOLT ON TECHNOLOGY Releases Millennial Marketing Guide
June 8, 2016—BOLT ON TECHNOLOGY announced Monday the release of the company’s e-book, “The Auto Repair Shop’s Guide to Attracting Millennials: How to use Millennial Money to Stay in the Black”.
The book shares insights, tips, and best-practices to use in the shop and online to reach millennials and increase business.
“There has been a huge shift in the automotive repair industry over the last few years,” BOLT ON CEO and founder Michael Risich said. “Consumers no longer want a service advisor calling them to tell them their car is ready, especially millennials. Instead, they want to have quick, easy interactions with their technicians. The rise in online usage presents a unique opportunity for automotive shops, as it increases their accessibility to customers. But many shops aren’t sure how to make the change from the traditional ways of selling services into the modern methods, since they have been practiced the same systems for years. Our e-book is designed to help shops during their transition into the digital age, so they can continue to grow and be successful.”
Topics covered in the book include:
- Claiming your online real estate
- Utilizing text messaging for communication
- Performing digital inspections
- Selling repair and maintenance services to millennials
A download of the book is available on the BOLT ON TECHNOLOGY website.