AAMCO Launches Education-Based Advertising Program
Sept. 5, 2014—Transmission speciality and total car care chain AAMCO announced on Thursday that it has launched the first of two new advertising campaigns aimed at educating customers about vehicle issues and repairs.
The campaign, entitled “800 Pieces,” focuses on the transmission—the most complex part of a vehicle and AAMCO’s specialty—and delivers a message that “if AAMCO can fix the transmission, it can fix any part of the vehicle,” according to a press release.
The “800 Pieces” campaign is educational and combines computer-generated imagery (CGI) with live action footage. Four different television spots show an AAMCO technician on a deserted road while he details technical issues that occur within a vehicle such as the transmission, brakes, “check engine” light and Total Car Care. We see each car part floating in the air, which then splits into hundreds of pieces. As the AAMCO technician diagnoses the problem, he pushes the pieces back together until the part and the car are rebuilt.
“‘800 Pieces’ is serious with an educational tone and addresses the difficulty of understanding the transmission,” said Mike Ganjei, president of the National AAMCO Dealers Association and chairman of AAMCO National Creative. “At the same time, we will continue with our tradition of using humor in our creative, which our second campaign accomplishes.”
The ninety-second, sixty-second and the various thirty-second “800 Pieces” spots that are currently available to AAMCO dealers across the country can be viewed online.
The second, humorous campaign will debut before the end of the year.