Foreign Nameplate Product Volume Surges to 49 Percent

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June 7, 2017—Foreign nameplates expanded their light vehicle product share, recording an $11 billion surge in product volume in the auto service market between 2011 and 2016, according to Lang Marketing.

“Foreign nameplate cars and light trucks boosted their (automotive service) product share more than 800 basis points between 2011 and 2016, surging $11 billion in (automotive service) product volume at user-price,” Jim Lang, president of Lang Marketing, said.

As the automotive repair market grew over the past five years, there has been a substantial shift in product share generated by foreign versus domestic nameplate light vehicles, Lang Marketing stated. Domestic cars and light trucks comprised a shrinking majority of product volume, slipping from 59 percent of 2011 products to 56 percent of the 2013 market.

While domestic nameplate vehicles represent a diminishing share of aftermarket products, foreign nameplates are rapidly expanding their DIFM product percent. Lang Marketing estimates automotive repair product sales topped $85 billion at during 2016, with foreign nameplates generating nearly half of this volume.

Over the past five years, domestic nameplate cars and light trucks have slipped from 59 percent of 2011 automotive service product volume to 51 percent of the 2016 market. Foreign nameplates accounted for 49 percent of 2016 product sales, towering over their 2011 automotive repair product share of 41 percent.

Foreign nameplates generated 99 percent of light vehicle automotive repair product growth between 2011 and 2016.


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