June 26, 2017: This Week's Best Business-Building Articles

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June 26, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

How a Top Consultant for Google, Disney, and IBM uses Email Marketing - Inc.

Chris Brogan, a New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others, has a Sunday email newsletter that "is the stuff of digital legend," writes John Nemo, founder and CEO of LinkedIn. And, as email marketing is a huge component of many small business's marketing practices, he's offered some quick, easy tips for taking newsletters to the next level.

What Gary Vaynerchuk Learned by Experimenting on Himself - Entrepreneur

"Gary Vaynerchuk is, in other words, what every brand wants out of social media. He connects and excites and inspires loyalty. So, the thinking goes, if brands want all—to connect and excite and inspire loyalty—they should be more like Gary Vaynerchuk."

That's how passionately Eric Adams writes after spending the morning with bestselling author and famous entrepreneur Gary Vaynerchuk. Described as "half man, half brand, half digital experiment," Vaynerchuk discusses his outlook on life and work, and how he's infused his personality and passion into his brand.

A Better You - TED Radio Hour

Many of us are lured by the promise of self-improvement, but find it hard to follow through. In the TED Radio Hour's 100th episode, TED speakers reveal ways to discover our better selves.

TED Talks in this episode include:

  • Jia Jiang: Can You Train Yourself To Accept Rejection?
  • Andy Puddicombe: Why Should We Meditate?
  • Emily Balcetis: If You Focus On The Finish Line, Will You Get There Faster?
  • Matt Cutts: Can You Change For The Better In Just 30 Days?
  • David Brooks: Can You Become A Better Person By Confronting Your Worst Self?


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