July 3, 2017: This Week's Best Business-Building Articles

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July 3, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

Change Your Mind, Change Your Life - EntreLeadership Podcast

"Marketing master" Seth Godin returns to the EntreLeadership podcast for an in-depth conversation on change, from why we avoid it to how you can make it the number-one weapon in your arsenal. The episode also features a story from small-business owner Mike Langston, owner of Tampa Sheds in Tampa, Florida, discusses his journey to success at his family business.

How to Manage Your Star Employee - Harvard Business Review

Managing your star performers should be no sweat, right? After all, they’re delivering results and exceeding targets.

But don’t think you can just get out of their way and let them excel. They require just as much attention as everyone else. How do you manage someone who is knocking it out of the park? How do you keep stars excited about their work? And what risks should you watch out for? This Harvard Business Review article details just how to handle them.

Three Simple Digital Marketing Tricks To Increase Your Profits - Forbes

If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing into a successful company.

However, with the vast array of options available, it can be difficult to narrow in on the best ways to do just that. Even if you’ve decided to focus strictly on digital marketing to increase profits, you’re still left with plenty of viable strategies and tactics to choose from. Since time is money and you want to ensure the highest possible ROI on your efforts, here are my top three simple yet powerful tricks to increase your profits.


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