Survey: Consumers Trust Independent Shops Over Dealerships
Jan. 25, 2013—Consumers trust independent repair shops over dealerships for auto repairs by two to one, according to an Automd.com online survey.
While consumers are generally satisfied with their dealership experience, better prices and mechanic relationships are the reasons behind the independent repair shop preference.
According to the survey, 80 percent of consumers surveyed reported they felt they had been overcharged for a repair at a dealership, and over 90 percent reported believing they can save at least 10 percent by visiting an independent shop.
Furthermore, a majority of the respondents said they comparison-shopped repair job quotes, and found that independent shop quotes were more affordable than dealership quotes.
Those surveyed who chose a dealership service center did so because their vehicle was under warranty. While 47 percent surveyed said paying a premium or paying for unnecessary repairs was the worst part of the dealership experience, nearly half of those who utilize dealership service centers reported feeling either satisfied or very satisfied with their experience.