Aug. 16, 2017—GetResponse published a survey that examined email marketing benchmarks and strategies from around the world. For the report, GetResponse analyzed almost 2 billion emails sent by its customers from March to May 2017, in 126 countries across 19 industries.
Small Business Trends looked through the results to find some standout advice for what improves email communication with customers. Here are three easy steps for improving your email marketing campaigns:
1. Vimeo Has an Edge Over YouTube.
Many marketers embed videos in their emails to engage their audience. But which hosting platform should you choose when you want to add a video in your email? Turns out, it’s not YouTube but Vimeo that delivers better results.
According to the report, emails with Vimeo videos have a higher open rate (47.35 percent) and click-through rate (12.50 percent) than emails with YouTube videos (with an open rate of 31.90 percent and a click through rate of 5.56 percent by comparison).
2. Sharper Subject Lines Yield Desired Results.
Compelling subject lines that convey your message in 210 to 219 characters are most likely to be opened by your readers. And to pique your customers’ attention, the subject line must provide a glimpse of what’s inside the email.
Irek Klimczak, content marketing expert at GetResponse explains, “If the content is relevant to your audience, it’s easy to come up with a subject line that results in a high open rate.”
Another tip is to personalize your subject lines and use emojis found to return higher open rates.
3. Building Relations is Key to Email Marketing Success.
It’s interesting to note marketers with smaller lists were found to be better at engaging their audience. What’s more, their messages got higher open and click-through rates.
The message is clear: when growing your list, don’t lose touch with your existing customers. Nurture your relationship and you will get better results.
