Sales+Marketing Operations

Openbay vs. RepairPal

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Openbay vs. RepairPal
An insider’s look at the customer acquisition benefits of two of the country’s fast-rising certification programs.

Openbay and RepairPal have been forces in the mechanical repair industry for years now. Forbes compares the services to Expedia or TripAdvisor for vehicle service saying it’s “digitally connecting consumers with garages on the basis of locations, needs and estimated quotes.”

With the rise of the consumer's need for fast, reliable and easy service, programs like Openbay and RepairPal offer convenience to the customer.

But while it may appeal easily to customers, what do these programs look like from a shop’s point of view?

Ratchet+Wrench spoke to one RepairPal-certified shop (Bill Nalu of Interstate Auto Care in Madison Heights, Mich.) and one Openbay-certified shop (Barry Steinberg, president and CEO of five-location Direct Tire & Auto Service in the Boston market) to see why they chose the respective programs and their experiences thus far.

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