Feb. 19, 2018: This Week's Best Business-Building Articles

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Feb. 19, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.


What Makes a Leader? Professors’ Research Offers Insight — The Butler Newsroom

Instead of relying primarily on those at the top to lead—and only those at the top—the most successful organizations are full of individuals who lead from wherever they are


Bosses Who Don’t Listen — Business Daily

Is it better for a leader to listen or be heard? Society and most corporations tend to reward the most talkative, overtly gregarious, and consistently outspoken employees. In reality, powerful and dominant leaders cause lower organizational performance.


4 Tips for Picking Up Your Business After a Marketing Fail — Prague Post

When speaking of marketing, many beginners, and even successful entrepreneurs despair if faced with their strategy not performing. If not handled properly, this situation can result in significant losses. Luckily, you can use some practical ways to either fix your marketing campaign ‘on the go’ or drop it entirely and launch another one to recover faster.


6 Tips to Tap 2018 Social Media Trends for Business — Social Barrel

Social media remains critical for your business. Not only does this convenient communication tool support and build your brand, but social media also provides measurable leads and boosts sales. In 2018, your business can grow when you prepare a social media strategy that addresses several trends.

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