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April 9, 2018: This Week's Best Business-Building Articles

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April 9, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

 

Your Strategic Plans Probably Aren’t Strategic, or Even Plans — Harvard Business Review

It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” Done and dusted, they all head home. But have they produced a plan with a strategy?

 

4 Simple Digital Marketing Tips That Work — Business.com

When used correctly, digital marketing allows your business to target and reach its market, accounting for new customers, more sales, and long-term growth. However, the complexity of digital technologies can make it hard to determine the right strategy for your business. Use these four tips to optimize your business's digital marketing plan.

 

6 Interview Mistakes You’re Probably Making And Can Easily Fix — Fast Company

Here's some advice from Amanda Gulino, senior director of HR & talent at Reading Partners and founder of A Better Monday, who wants to help you overcome the five most common interview mistakes that hold candidates back from making the best possible impression:

 

Hard Talks Made Easier — EntreLeadership Podcast

While the thought of having difficult conversations may fill most of us with dread, business social scientist Joseph Grenny says avoiding conflict is a big mistake. In fact, he says such conversations are absolutely crucial to an organization’s health and overall success. Sure, the stakes are high—and the tension may feel even higher—but ignoring incompetence or bad behavior only creates alienation and a culture of mistrust. Luckily, Joseph shares practical ways to defuse the situation and achieve a successful resolution.

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