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June 18, 2018: This Week's Best Business-Building Articles

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June 18, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

 

These 4 Old-School Leadership Principles Still Ring True Today — Entrepreneur

The thoughts and practices of management expert Peter Drucker, business author Dale Carnegie, advertising genius David Ogilvy and former President Theodore Roosevelt offer nuggets of wisdom that can make it easier to navigate the modern workplace.

 

How Customer Complaints Help Companies — BBC

Many of us deal with moaning and complaints every day. Social media has made publicising these gripes easy. The majority of people under the age of 50 check online reviews before buying new products. And all this whinging can have a significant financial impacts. So what can experts tell us about the best ways of keeping people onside?

 

How to Inspire Your Team When You’re Feeling Uninspired — Fast Company

You don’t have to be a cheerleader to keep your team’s spirits up. Next time you aren’t feeling up to motivating others, consider these options.

 

Is Your Business Looking at Marketing the Right Way? — Business Insider

According to Content Marketing Institute's "2016 B2B Content Marketing Benchmarks, Budgets, and Trends" report, only 30% of business-to-business (B2B) marketers and 38 percent of business-to-consumer (B2C) marketers believe their organization is effectively marketing content. And 55 percent? They said they didn't even know what content marketing success looks like.

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