Dec. 26, 2018—In August, Advance Auto Parts began rolling out its MyAdvance website, a platform that simplifies the way its professional customers—from independent shops to fixed operations within dealerships—do business.
Lauren Beaulieu, VP of professional and product marketing at Advance, says the site, which was launched in August, started to get real engagement as of November and says the reception has been extremely positive.
The site was created with the hopes of engaging customers when and where they want to be engaged with, explains Beaulieu, which means offering technological solutions to everyday business problems.
Some of the key benefits include:
- Mobile-friendly capabilities
- Customizable dashboards based on user or job function
- Expert Corner featuring training and shop business solution advice from automotive aftermarket industry leaders
- Forums to submit requests or troubleshoot repair issues
Beaulieu says one of the biggest benefits is the personalization MyAdvance offers.
“They don’t have to weed through things that aren’t relevant to them,” Beaulieu says.
Another aspect that really helps is the transparency the tool offers customers.
“When you’re speaking with a customer and need to help her understand the process of putting brakes on and what the quality is, that information is right there at your fingertips to help you leverage that sale,” Beaulieu says.
Moving forward, MyAdvance will continue to connect with its customers to ask for feedback so the site can be improved.
“It’s important to us that it’s efficient and effective,” Beaulieu says.
