1. Find a Name
Two years ago, Jeremy Smith remodeled an old rundown 1940’s dealership in Conway, Ark., to open shop as Green Toad Tire and Auto.
“We had a lot of plans to make it stand out. I didn’t want it to be your typical shop,” Smith says. “I wanted it to be a place that people talked about.”
Years later, people do talk about the unique touches of Green Toad.
“Somebody once said it looked like Pinterest threw up in the lobby,” says Smith, with a laugh.
Smith also wanted the shop’s name to stand out, with ”Green” signifying the shop’s eco-friendliness and “Toad” being a reference to a local spot in town.
The shop stays green by recycling everything possible, as well as repurposing vintage items throughout its lobby as decor and furniture.
2. Get Creative
When you walk into the front door of Green Toad Tire and Auto, the first thing you will see is the shop’s service advisor sitting at a 1964 Fairlane.
“I wanted to take that historical connection—being an old dealership and now auto repair shop—so I thought, ‘How cool would it be if I could get a car from that era inside the lobby, but make it utilitarian?’”
After searching, Smith landed on the vintage car and brought it to the shop, cut it up, welded it together and turned it into a front desk.
The backend of the car was made into a sofa, and can also be found in the shop’s lobby.