Proven methods to attract the right client through low-cost branding techniques.
What: Free webinar
When: Tuesday, June 18, 11 a.m. CST
Crafting Your Ultimate Shop Culture
As an independent repair shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to get creative and connect with your community. Doing so will allow you to build authentic relationships with your customers, which results in long-term relationships and a level of trust that’s crucial for selling work. Innovation, technology and plain common sense have pushed Frank Leutz’s operation to the forefront as one of the most progressive marketers in the industry.
Leutz is committed to trying new marketing and operational methods to evolve his business, particularly in a changing industry. One such example is his recent decision to start using video messages as part of his mail campaigns. Open rates eventually increased from 12 percent to nearly 30 percent, according to MailChimp marketing stats. Two years ago, Desert Car Care experienced 30 percent year-over-year growth, and Leutz says his business is currently “tracking year-over-year (growth) of 15 percent.”
In the latest installment of the Ratchet+Wrench Webinar series, sponsored by KUKUI, you will learn:
- Proven methods to attract the right client through low-cost branding techniques
- Simple, creative marketing campaigns that drive big results
Presenters
FRANK LEUTZ is the owner of Desert Car Care Chandler, a $1.6-million-per-year, 4,800-square-foot staple in the Chandler, Ariz., community. However, that’s only a small part of Leutz’s business acumen. He’s also a member of the Automotive Service Association's mechanical operations committee, he’s the host of WrenchNation car talk radio show, is an industry consultant and coach, runs a successful YouTube channel, and has been recognized by the local and national automotive business community as an exemplary shop owner.
BRYCE EVANS is the vice president of content and events at 10 Missions Media, overseeing the company's four national business-building publications—Ratchet+Wrench, FenderBender, NOLN and FIXED.