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Federated Auto Parts Develops New Training Program

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July 10, 2013—Federated Auto Parts Professionals has developed a new, instructor-led program designed to assist Federated Car Care Centers and other professional service provider customers in improving customer service by applying new and proven techniques.

The program, “Connecting with the New Generation of Auto Repair Customers,” encourages providers to become strong word-of-mouth promoters of their business, improve current customer connection and retention levels, and provide techniques to help acquire new customers to increase vehicle count.

“The new generation of motorists have different expectations of customer service so repair facilities need to take advantage of alternate ways to communicate such as texting, email blasts, Yelp and Facebook,” said Mike Allen, vice president for Federated Auto Parts.

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