Infographic: Why Live Videos Work for Small Businesses

Sept. 6, 2017
The infographic shows small business owners the significant role live video plays in today’s digital environment. It provides valuable tips on the different types of content businesses should include in live videos.

Sept. 6, 2017—According to a new infographic from One Productions, it will grow the live video industry to $70.05 billion by 2021.

The infographic shows small business owners the significant role live video plays in today’s digital environment, wrote Small Business Trends. It provides valuable tips on the different types of content businesses should include in live videos. The amount of digital media American adults consume now totals five hours and 50 minutes per day, with video making up around 56 minutes of that, eMarketer reports. The popularity of video is growing, and live streaming is making up a large percentage of that growth.

The infographic points out 81 percent of internet viewers watched more live content in 2016 than they did in 2015. And 80 percent prefer live videos over blogs, while 82 percent prefer it over social posts. The growth is primarily being driven by faster internet, smartphones and social media. 

Hopkins recommends small businesses adopt a live video strategy to fully exploit the technology. He recommends:

  • Post a teaser so your audience knows when you will live stream.
  • Create a rough script so you won’t go off topic.
  • Keep your content fresh by not being too “salesy.”
  • Remember your brand by being consistent in your message on all live content.
  • Sell a feeling, meaning you should create emotionally driven content.

For more information on the benefits of using live video to promote your small business, check out the infographic below.

Sponsored Recommendations

Download: Lessons in ADAS

As ADAS systems become increasingly popular, understanding proper maintenance is crucial. This eBook explains the importance of staying current on proper ADAS calibration processes...

Establish and track your KPIs: Gross Profit on Labor

WHAT IT IS: The difference between the revenue of a job and the cost of completing it as it relates to labor, excluding all overhead costs. HOW TO CALCULATE IT: Job (or repair...

Find the right shop management system to boost your efficiency

Find the right shop management system to aid in efficient scheduling, communication and payment processing

Craft a strategic marketing plan

Develop strategies and communicate them to your staff to keep you on track