March 13, 2017—Indeed and Small Business Trends published a report that evaluates the cities most likely to hire Generation Xers.
"Part of the adult workforce for at least 20 years now, those between the ages of 35 and 50 have experience to offer your small business," the report reads. "Though it may not be the specific experience your small business is looking for, they bring a unique skill set. They started working, largely, before the Internet—or at least high-speed internet—but they’re still part of the workforce, working elbow-to-elbow with millennials."
Indeed uses an interest score—based on the click-thru rate of small business job listings by Gen X users on their site—to determine a user’s potential interest in a job. The city with the highest score based on that indicator is Oklahoma City. Second on the list is Houston, followed by Jacksonville, Fla.
Other cities that are hot destinations for Gen Xers looking for work with small businesses—or are places where Gen Xers are living already—include Indianapolis, Columbus, Ohio, and Nashville, Tenn.
Cities in the South that are ripe with Gen Xers looking for jobs in a small business include Tampa, Fla., Dallas, and San Antonio.
“Recent studies and articles have highlighted Generation X employees as the most engaged and committed at work,” said Indeed’s Paul Wolfe, head of HR for the job site. “As they enter their ‘career prime,’ Gen X employees are an invaluable part of the workforce and our data shows that many are looking for jobs with small businesses.”