April 11, 2017—Gabriel has announced its new educational interactive point-of-purchase displays that invite consumers to learn about ride control. The display simulates realistic traveling characteristics encountered by shocks in everyday use.
Featuring information on how shocks and struts affect a vehicle’s stopping capabilities, the interactive displays also include signs that indicate worn or failed ride control. The point-of-purchase displays are due to be tested in partnerships with a major retail store.
“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” said Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”
To see a video featuring the interactive display, click here.
