This week, Josh Davis, chief revenue officer at MailShark, joins host Ratchet+Wrench editor Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. They'll talk about:
- How Mail Shark gathered the data
- What Mail Shark learned about consumers and trust as it pertains to shops
- Why trust is changing
- One trust factor shop owners must fix today
- How DVI factors into consumer trust and perception of repair shops
- Demographic, economic, and generational factors regarding trust
- Whether 5-star Google ratings help or hurt shops in the eyes of consumers
- Habits of high-income customers
- Marketing tips for shops
- More!
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