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    Podcast: Dissecting Mail Shark's New Auto Care Customer Survey (w/ Josh Davis)

    July 12, 2022

    Mail Shark Chief Revenue Officer Josh Davis swings by Ratchet+Wrench Radio to talk about the findings from an auto care customer survey the company conducted with consumers.

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    This week, Josh Davis, chief revenue officer at MailShark, joins host Ratchet+Wrench editor Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. They'll talk about:

    • How Mail Shark gathered the data
    • What Mail Shark learned about consumers and trust as it pertains to shops
    • Why trust is changing
    • One trust factor shop owners must fix today
    • How DVI factors into consumer trust and perception of repair shops
    • Demographic, economic, and generational factors regarding trust
    • Whether 5-star Google ratings help or hurt shops in the eyes of consumers
    • Habits of high-income customers
    • Marketing tips for shops
    • More!

    Get your copy of the survey

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    About the Author

    Ratchet+Wrench Staff Reporters

    The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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