Podcast: Dissecting Mail Shark's New Auto Care Customer Survey (w/ Josh Davis)

July 12, 2022

Mail Shark Chief Revenue Officer Josh Davis swings by Ratchet+Wrench Radio to talk about the findings from an auto care customer survey the company conducted with consumers.

This week, Josh Davis, chief revenue officer at MailShark, joins host Ratchet+Wrench editor Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. They'll talk about:

  • How Mail Shark gathered the data
  • What Mail Shark learned about consumers and trust as it pertains to shops
  • Why trust is changing
  • One trust factor shop owners must fix today
  • How DVI factors into consumer trust and perception of repair shops
  • Demographic, economic, and generational factors regarding trust
  • Whether 5-star Google ratings help or hurt shops in the eyes of consumers
  • Habits of high-income customers
  • Marketing tips for shops
  • More!

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About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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