Podcast: Staying on Brand (w/ Aaron Stokes)

Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

May 10, 2022
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In this episode, Ratchet+Wrench editor Chris Jones and guest Aaron Stokes talk about how and when shops should prepare for electrification. The conversation then turns to marketing and how shops can build their brand image and voice through the ways they market within their communities and service regions

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Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.
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