Sept. 22, 2015—Honest-1 announced on Monday that it has added Kukui Corporation to its approved list of vendors recommended to its new franchisees. Kukui will now be included in the marketing resource materials franchisee’s receive from Honest-1 along with information about how Kukui fits into a franchisee’s marketing budget.
Kukui was named an approved vendor based on the effectiveness of the company’s marketing platform, which helps shop owners evaluate their marketing campaigns, according to a release. In addition to offering analytics, the company’s product suite also includes smart web pages that are optimized to boost shop’s leads and conversion rates, a Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools.
“It’s really the best system for obtaining a snapshot of the health of the business and how it relates to AdWords, SEO and other marketing efforts,” said Rick Sage, director of marketing for Honest-1 Auto Care. “The platform is also extremely user-friendly with one point of contact and integration with shop management software, which leads to real-time ROI data on leads.”
Kukui is currently serving 30 Honest-1 shops throughout the country. Kukui CEO Todd Westerlund provides online education seminars educating franchisees about the company’s platform and how it can improve their business.
“We are thrilled to be working so closely with Honest-1 and look forward to helping the company’s franchisees uncover the marketing approaches that will deliver the best results,” said Westerlund.
On Sept. 28-30, Kukui will be exhibiting at the 2015 Honest-1 National Convention in Scottsdale, Ariz.