Ratchet+Wrench is a magazine; not a newspaper. And that makes a big difference in your marketing message. Several research studies have been conducted to support the argument that magazine advertising is superior to other methods of marketing, including newsprint. Here’s a look at some of the findings.
Magazine Advertising Engages
Multiple studies show that readers find ads in magazines more acceptable and less interruptive than other forms of advertising.
Magazines Supply Credibility
Readers trust and believe magazine advertising more than advertising in other media.
Magazine Advertising Is Considered Valuable Content
Starcom found that when readers were asked to pull out the ten pages that best represent their favorite magazine, three of the pages were ads.
Magazine Advertising Moves Readers To Action
Studies from Affinity Research show that half of all readers take action on magazine ads or have a more favorable opinion of the advertisers.
Magazines Target Efficiency
Advertisers can hone in on a target audience that fits their needs.
