Why Magazines Are Better

Ratchet+Wrench is a magazine; not a newspaper. And that makes a big difference in your marketing message. Several research studies have been conducted to support the argument that magazine advertising is superior to other methods of marketing, including newsprint. Here’s a look at some of the findings.

Magazine Advertising Engages

Multiple studies show that readers find ads in magazines more acceptable and less interruptive than other forms of advertising.

Magazines Supply Credibility

Readers trust and believe magazine advertising more than advertising in other media.

Magazine Advertising Is Considered Valuable Content

Starcom found that when readers were asked to pull out the ten pages that best represent their favorite magazine, three of the pages were ads.

Magazine Advertising Moves Readers To Action

Studies from Affinity Research show that half of all readers take action on magazine ads or have a more favorable opinion of the advertisers.

Magazines Target Efficiency

Advertisers can hone in on a target audience that fits their needs.