What is the Ad Perception Study?

May 29, 2015

We survey the readers of Ratchet+Wrench to give you real results and honest feedback you won’t get anywhere else! Presented in a concise, easy-to-read report, your results are a valuable tool in helping you discover what messages work and what need to be altered.

You will find out if your ad is: 

✔  Attention-getting
✔  Believable
✔  Informative


  • Verbatim comments from auto repairers
  • You get to see how the quality of your ad
    compares against others in the issue 
    (ads are compared by product category and ad size)
  • Feedback that will help you get the best ROI
    from your print advertising  

For more information on how to participate in the Ad Perception Study, please contact:

Alysia Nelson, Marketing Strategist
651.224.6207 ext. 33
[email protected]  

Conducted by Readex Research, a nationally recognized independent research company.

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