February 18, 2014—The Automotive Aftermarket Products Expo (AAPEX) released a list of topics it will cover during its monthly AAPEXedu Webinar Series.
The educational series is aimed to help attendees and exhibitors grow their respective businesses with sessions each month leading up to AAPEX 2014, Nov. 4–6 in Las Vegas. The series is free for those who have already registered for the show.
The first attendee webinar, “Prospect to Customer: How to Use Micro-Conversions to Build Your Business,” was held in February, and drew 218 registrants. The first webinar for exhibitors, “The Exhibitor Report Card from AAPEX 2013,” had 114 registrants.
The next webinar, “Social Media for B2B,” is set for mid-March with an attendee session on March 11 at 4 p.m. EST, and an exhibitor session Mark 13 at 11 a.m. EST.
Additional exhibitor and attendee webinars will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August) and “Copywriting” (September).
For more information visit the AAPEX website.
