Numbers: Car Count and Sales

Is It Better to Push Out Cars Quickly or Slow the Pace and Be Thorough?

While a high car count is great, a lower car count with a careful eye may be better. The Ratchet+Wrench Industry Survey found more cars meant a lower ARO and closing ratio and fewer opportunities spotted. While a higher volume of cars produces some revenue, slowing the pace could generate more profit

CAR COUNT OVER 300 

• ARO over $1,000: 5% 
• Closing ratio of 90% or higher: 15% 
• Opportunities found above $1,000: 13% 

CAR COUNT LESS THAN 50 

• ARO over $1,000: 23% 
• Closing ratio of 90% or higher: 23% 
• Opportunities found above $1,000: 32%