Numbers: Car Count and Sales

March 20, 2023
Does higher volume lead to increased sales?

Is It Better to Push Out Cars Quickly or Slow the Pace and Be Thorough?

While a high car count is great, a lower car count with a careful eye may be better. The Ratchet+Wrench Industry Survey found more cars meant a lower ARO and closing ratio and fewer opportunities spotted. While a higher volume of cars produces some revenue, slowing the pace could generate more profit


  • ARO over $1,000: 5% 
  • Closing ratio of 90% or higher: 15% 
  • Opportunities found above $1,000: 13% 


  • ARO over $1,000: 23% 
  • Closing ratio of 90% or higher: 23% 
  • Opportunities found above $1,000: 32% 

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