Bennett:  The Power of Simplification: How Less Can Be More in Business and Life

Dec. 8, 2023
Embracing the idea that less is more can help you to streamline your systems and processes and lead to higher efficiency.

Do you often find yourself overwhelmed with the constant need to do more, add more and complicate things in the hopes of achieving success? In today's fast-paced world of business, when faced with challenges, the immediate response tends to involve adding more: more features, more meetings, more strategies, more policies, and more processes. It seems like the natural thing to do, but there's another approach—The Art of Subtraction—that's often more effective.


Instead of piling on, history and research show that real improvement and innovation come from removing the unnecessary and redundant. This challenges the common belief that 'more is better' and leads to a more streamlined and efficient way of working and leading.

The History of Simplifying for Success

Consider Apple's turnaround in 1997 when it was on the brink of collapse. Steve Jobs, the CEO, made a bold move by cutting 70% of Apple's product line. It wasn't just about saving money; it was about focusing on what truly mattered. This shift towards simplicity helped Apple recover from near bankruptcy and paved the way for its incredible success. Apple's story serves as a testament to the power of simplicity in driving innovation and achievement.


Research also highlights a tendency to opt for complex solutions instead of considering simpler alternatives. This bias towards adding more—be it features, policies or processes—can lead organizations down a path of unnecessary complexity, resulting in overloaded schedules and convoluted systems. Studies have shown that when encouraged to think about what they can remove or reduce, people are more likely to make choices that lead to more effective outcomes. This insight underscores the potential of subtraction as a strategy in both business and personal realms.


Embracing Simplicity in Leadership

In the world of management, the default often leans towards adding more procedures, layers and meetings. Yet, effective leadership can be found in the art of reduction. By critically evaluating and identifying what can be simplified or removed, leaders can significantly enhance operational efficiency and boost employee morale.


Here are some practices to cultivate focused simplicity:


Conduct a Simplicity Audit. Regularly review organizational processes to identify areas where complexity has grown without significant benefits. For example, a complicated quality control system might have redundant checks that slow down processes without enhancing the final product's quality. Evaluating each step can uncover opportunities to streamline operations while maintaining high standards.


Implement a 'One Less' Strategy. Encourage your team to regularly identify and reevaluate one process, meeting or procedure each month. The goal is to find at least one element that can be streamlined or removed without compromising effectiveness. This cultivates a culture of ongoing efficiency and reflection. By actively seeking out and addressing areas of excess or redundancy, you cultivate a more dynamic, responsive and lean operation, constantly evolving towards greater simplicity and impact.

Customer Feedback Loop. Engage with customers to understand their needs instead of making assumptions. Simplifying offerings based on direct feedback leads to more focused outcomes.
The principle of subtraction extends beyond business and applies to personal habits and lifestyle choices. In our personal lives, the urge to 'add more' often overshadows the benefits of simplification. Whether it's about health or fitness, simplicity can sometimes be more impactful than complex routines.


The mindset of subtraction encourages us to reevaluate daily choices, guiding us toward a lifestyle that values quality and simplicity. By applying this principle, we can find more sustainable ways to improve our well-being at home and work.


Embrace the Mantra of Simplicity

Choosing simplicity might seem counter-intuitive in a world that celebrates 'more is better.' However, examples like Steve Jobs' vision and supported by research show that impactful solutions often arise from subtraction. Simplifying doesn't just declutter; it brings clarity, allowing organizations and individuals to focus on what truly matters.


In the essence of simplicity lies the truth that less can indeed be more. Embracing simplicity helps us navigate the complexities of modern life and find genuine success and fulfillment. By deliberately removing the non-essential in business and life, we create space to concentrate on what's vital. Simplifying doesn't just declutter; it brings clarity and focus, allowing individuals and organizations to channel efforts toward meaningful goals. Embracing simplicity enables us to navigate the noise of modern life and find a path to genuine success and fulfillment. In the essence of simplicity lies the profound truth that less can indeed be more.

About the Author

Mike Bennett

Mike Bennett has more than three decades in the Independent Auto Repair industry. Mike has been an ASE Master Technician and is the owner of Mike’s KARS Inc. in Gettysburg, Pennsylvania. Fully immersed in the industry for his entire professional career as a master technician, shop foreman, general manager, and automotive shop owner, Mike has a unique and broad perspective on the shop owner experience. Mike is able to communicate with real-world experience and a “been there and done that” perspective. As an Alumni shop owner with the Automotive Training Institute, he continues to operate his shop with his wife Shelle. Mike is now a nationally certified executive trainer and he has spent the last 11 years as a full-time business coach with ATI as well as leading two of ATI’s premier shop owner 20 groups as well as the first-in-industry CEO/COO development program.

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