Details Revealed About BMW’s Flexible Subscription Service

April 9, 2018
More details have been discovered about BMW’s new monthly subscription service, which allows customers to use multiple vehicle models.

April 9, 2018—More details have been discovered about BMW’s new monthly subscription service that will allow drivers to have access to a fleet of car options, according to a CNBC report. The fee for the service—which began at a BMW dealership in Nashville, Tenn. earlier this month—starts at $2,000, and includes delivery, use of vehicle, insurance, roadside assistance, maintenance, and unlimited switches between models. 

A second tier for the subscription service is also available, and for $3,700 per month customers are granted access to BMW’s M-series.

Subscription services are gaining steam throughout the auto industry. Porsche, for example, launched its own two-tier subscription service last November, with a top price of $3,000.

BMW expects its new subscription service to be available at dealerships nationwide in the near future.

Sponsored Recommendations

Valvoline Partner Solutions

We arm you with products that build trust, tools that unlock productivity, and training that drives business performance, so you feel confident in where your...

Grow the business you know

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Solutions that drive results

Connect with Valvoline experts to increase operational efficiency and customer loyalty – from Valvoline-funded promotions to hands-on training, we’re here to...

Free Resources for Shops Like Yours

View insights, research and solutions curated specifically for shops like yours.