Aug. 11, 2022—NGK Spark Plugs (U.S.A.), Inc., has announced a name change.
According to a press release, the company name will change to Niterra North America, INC., effective April 1, 2023.
"As we prepare, create, and lead our company into the future, we continue to grow and expand inside and outside the automotive business and other ICE industries," said Michael Schwab, president and CEO via the press release. "We are becoming an increasingly progressive corporation as we strive to meet our vision for the future. However, it became apparent several years ago that our global corporations' name in English, although very well established, presented certain limitations, creating a narrow image of our identity to the outside world and not lending itself to evolution."
The global brand NGK Spark Plug Co., LTD, will operate as Niterra Co., LTD, starting next April. However, the Japaneses language corporate name will not be changing.
NGK and NTK brands will remain as they are within the company, and more brands may be added in the future.
