ASA Names Executive Director of Mountain Region

Nov. 17, 2021

The newly created Mountain Region covers the territory of Colorado, Montana, North and South Dakota, Wyoming, Nebraska, Utah, Kansas and Missouri.

Nov. 17, 2021—The Automotive Service Association has named Julie Massaro, the current executive director of ASA Colorado, as the new Regional Executive Director of the Mountain region of ASA. 

The position was created following ASA’s change in structure. Under the new model, existing state affiliate agreements will be dissolved, and a 50-state regional structure will take its place. The Mountain Region covers the territory of Colorado, Montana, North and South Dakota, Wyoming, Nebraska, Utah, Kansas and Missouri.

“Julie’s positivity, vast association experience and knowledge, along with great success running the Colorado Affiliate of ASA, makes her the perfect fit for this larger role,” Blair Calvo, vice president of Regional Services and interim ASA executive director, said in a statement. 

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