EV Prices, Data Security Top Concerns in New Survey

Jan. 4, 2023— Consulting firm Deloitte revealed in its recent survey that while more consumers want to purchase EVs, rising prices continue to be a concern. 

According to a report by Reuters, while fewer Americans are aiming to purchase gas-powered vehicles, nearly 7 in 10 want to pay less than $50,000 for an EV. 

"Although historically high transaction prices are a significant challenge for consumers, a strong desire to reduce refueling costs is driving EV purchase intent around the world," Deloitte LLP vice chair and U.S. automotive leader Karen Bowman said. 

On a vehicle cybersecurity note, the data revealed that “30% of U.S. consumers do not trust anyone with the data from their vehicles,” which could pose an issue for auto manufacturers looking to use that data for monetization.