Jan. 4, 2023— Consulting firm Deloitte revealed in its recent survey that while more consumers want to purchase EVs, rising prices continue to be a concern.
According to a report by Reuters, while fewer Americans are aiming to purchase gas-powered vehicles, nearly 7 in 10 want to pay less than $50,000 for an EV.
"Although historically high transaction prices are a significant challenge for consumers, a strong desire to reduce refueling costs is driving EV purchase intent around the world," Deloitte LLP vice chair and U.S. automotive leader Karen Bowman said.
On a vehicle cybersecurity note, the data revealed that “30% of U.S. consumers do not trust anyone with the data from their vehicles,” which could pose an issue for auto manufacturers looking to use that data for monetization.
