Automotive digital marketing company Autoshop Solutions has partnered with shop management software Shop-Ware to offer shops more insight into the effect their marketing has had, according to a press release.
The partnership aims to give shops a better idea of the actual return on investment from their marketing, with Autoshop Solutions launching an ROI integration tool that provides specific data on its dashboard that matches marketing data with repair orders from the Shop-Ware SMS.
Additionally, the ROI integration tool can track the times a customer has discovered a shop online and how much business was gained as a result. It provides information on the total number of calls a shop has received, contrasted with the number of new customers.
Data on marketing revenue is also calculated by medium and source, which includes organic traffic, paid search, and paid social.
“Through the integration of Shop-Ware’s SMS and Autoshop Solutions’ marketing data into their ROI dashboard, this collaboration not only delivers real-time results but also empowers our customers to better understand customer behavior and drive meaningful business growth,” said Kathy Jorge, VP of People and Partners at Shop-Ware.
