Shop-Ware has launched a new feature of its shop management platform for managing customer relations and streamlining communications, as shared in a recent press release.
The Customer Relationship Management feature introduces automated service reminders and follow-up messages to engage customers, and can make it easier for shops to remind customers of deferred service or to reconnect with inactive customers. Other automated messages include follow-ups to thank customers for their service or to review requests.
A new email editor has also been rolled out with pre-built templates to help staff put together messages for customers, the ability to offer personalized discounts based on customer history, and data on who opened, clicked, or skipped messages.
“Every auto shop should employ a CRM to get more cars in their bays and build long-lasting customer loyalty,” said Rob Hough, EVP of the aftermarket division at Vehlo. “This new solution is the ultimate communication tool built specifically for auto repair shops – from user-friendly templates and automation to increased efficiency and actionable insights, the Shop- Ware CRM gives our customers a true marketing edge.”
